Quality Dealer of the Year

Quality Dealer Award Criteria – information about the program and criteria to be considered for nomination

Quality Dealer Application – this is a Word document that every District QD must submit to the state for consideration as the State Quality Dealer

2023 Quality Dealer of the Year
Donald Sullivan Jr, Sullivan Auto Trading

VIADA Executive Director, Alvin Melendez (Left) presenting Donald Sullivan Jr with his Quality Dealer of the Year Plaque.


Donald Sullivan Jr, Sullivan Auto Trading

Donald Sullivan Jr. is a second-generation car dealer. Always intrigued with his father’s work, Donald decided to follow him into the automotive industry. Working alongside his brothers, William and Austin, they share a passion for building and growing Sullivan Auto Trading. Donald is the President and General Manager of their two locations and 75 employees. The company does retail and wholesale sales, as well as transportation, mechanical, body work and vehicle reconditioning.

Donald has volunteered an enormous amount of time to the State Association and its members, serving at the local district and state level for many years. The impact of his contributions are enormous. He performed a complete overhaul of the accounting system for the Association, making the reporting clean and transparent for all Board members. He assisted the Executive Director in securing financing for the building when the home office moved from Virginia Beach to Richmond. And currently, Donald is writing the curriculum to launch a VIADA Academy for dealers of all sizes to receive top notch dealership training to understand and operate their businesses to the best of their abilities. In lieu of any compensation from the acadamy, Donald is requesting that some of the net profit go to help abused and disadvantaged children.

When Donald is not at work, you may find him on the dock crabbing with the family. He married his high school sweetheart, Kaitlin, and they have 4 children. Among the charitable outreach Sullivan Auto Trading participates in, Single Parent Saturday is the largest. They provide free food, haircuts, face painting, moon bounces, hay rides and a prayer tent all while the parents get a free oil change and detail.