Call
VIRGINIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION 4700 Thoroughgood Square, Virginia Beach, VA 23455

Meet the Staff


Leigh M. Dicks, CAE
Executive Director
leigh@viada.org

Responsible for overall management and successful operations of the association

  • Board of Directors and Executive Committee activities
  • Committee operations
  • District member meetings
  • Registered lobbyist
  • All personnel matters
  • Interacts with MVDB & DMV
  • Meetings & Events
  • Vendors
  • Advertisements
  • Publications


Peter Iaricci
Director of Education/Consultant
pete@viada.org

Educational program instructor/curriculum development

  • Registered lobbyist
  • Interacts wtih DMV and MVDB

Consulting services for dealerships and employees

  • Includes day-to-day operations
  • Buy Here, Pay Here
  • Used car rental
  • Working with auctions
  • Complying with federal/state regulations


Vickie London
Office Manager/Education Coordinator
vickie@viada.org

  • Responsible for office operations
  • All recertification and dealer-operator pre-licensing activities
  • Oversees staff


Marie Miranda
Bookkeeper
Marie@viada.org

  • Handles all financial transactions


Debbie Russell
Admin Assistant
Debbie@viada.org

  • Receptionist
  • Meeting notices for districts
  • Auction Cards


Tina Allman
Auction Representative
tinaallman1@gmail.com

  • Manheim Fredericksburg Auction Representative – every Thursday of each month

Sara Shifflett
Auction Representative

  • Manheim Harrisonburg Auction Representative – second Wednesday of every month