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VIRGINIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION 4700 Thoroughgood Square, Virginia Beach, VA 23455

Meet the Staff


Leigh M. Dicks, CAE
Executive Director
leigh@viada.org

Responsible for overall management and successful operations of the association

  • Board of Directors and Executive Committee activities
  • Committee operations
  • District member meetings
  • Registered lobbyist
  • All personnel matters
  • Interacts with MVDB & DMV
  • Meetings & Events
  • Vendors
  • Advertisements
  • Publications


Peter Iaricci
Director of Education/Legislation
Instructor: Recertification and Dealer-Operator Courses

pete@viada.org

Educational program instructor/curriculum development

  • Registered lobbyist
  • Interacts wtih DMV and MVDB

Consulting services for dealerships and employees

  • Includes day-to-day operations
  • Buy Here, Pay Here
  • Used car rental
  • Working with auctions
  • Complying with federal/state regulations


Vickie London
Education & Inventory Coordinator
vickie@viada.org

  • Dealer online recertification course registrations
  • Dealer-operator certification course registrations
  • District meeting post card/email announcements
  • Form/supply orders & auction inventory


Marie Miranda
Bilingual Bookkeeper
Marie@viada.org

  • Receptionist
  • Bookkeeper – Invoices & Dues Statements


Debbie Russell
Member Services/Admin Assistant
Debbie@viada.org

  • Admin Assistant/Member Services
  • Receptionist
  • Membership Cards
  • Auction Cards
  • Form/Supply Orders
  • Member Records


Tina Allman
Fredericksburg Auto Auction representative
tinaallman1@gmail.com

  • Manheim Fredericksburg Auction Representative – every Thursday of each month

Sarah Shifflett
Manheim Harrisonburg Auction Representative

  • Manheim Harrisonburg Auction Representative – second Wednesday of every month