Advertising is one of the most effective ways to attract customers, but it is also an area of increased focus for state and federal regulators. The FTC recently issued warning letters to auto dealers across the country, including several here in our region, reinforcing the importance of ensuring advertisements comply with applicable laws.
To help your dealership avoid similar scrutiny, we have curated a handout outlining key advertising compliance requirements and common pitfalls. Whether your advertising is created in-house or by a third-party vendor, your dealership is ultimately responsible for ensuring it is accurate, transparent, and compliant.
We encourage you to take a few minutes to review this resource and share it with anyone involved in your dealership’s marketing and advertising efforts.
» DOWNLOAD THE FTC ADVERTISING COMPLIANCE HANDOUT
If you have any questions, please don’t hesitate to contact us:
info@viada.org
800-394-1960 or 757-464-3460