Discover invaluable insights and expert strategies from top dealers across the industry, designed to help your dealership thrive in today’s competitive market. Whether your focus is retail, buy-here-pay-here, sales, service, marketing, or collections — this event offers something for everyone.
PLANNING DETAILS
- Suggested Airport: Lewisburg, WV (LWB-Greenbrier Valley) Exciting news! Getting to The Greenbrier will be even easier in 2026 with new daily American Eagle flights operated by SkyWest Airlines. Guests can now enjoy direct service from Charlotte (CLT) and Chicago O’Hare (ORD) straight into Greenbrier Valley Airport (LWB) — just minutes from America’s Resort.
- Dealer Op Class on Thurs, April 17 and Fri, April 18
- Recertification being taught for FREE at Convention
- Golf for Industry Partners & Dealers, Thurs, April 16th
- Over 55+ Family Friendly Activities: Adventure Zone, Bowling, Indoor Pool, Alpine Climbing Tower, Escape Room, Bunker Tours, Spa and more!
- Education topics will include: Inventory, Backend Products, Sales Process, a Service Panel, Marketing and more.
- Registration discounts are available for additional attendees from the same dealership, making it easier to include senior leadership.
- VIADA Room Discount, Only $249
- We welcome Michael York as the Master of Ceremonies for this event!
The 2026 Charity Auction will benefit the VIAD Charity Fund. In 2024, the Ladies Auxiliary became the VIAD Charity Fund, a 501(c)(3) charitable organization. The mission is to uplift children and families across Virginia through education, wishes, and community support. Our charity auction at this event, will support the Fill-A-Wish program for special-needs children and a Scholarship Fund for VIADA families.
» For more information, please visit viadcharityfund.org.
To donate items to the 2026 Charity Auction, please contact VIADA or complete the registration form.
JOIN US AT THIS ICONIC RESORT
The Greenbrier, America’s Resort
101 Main Street West, White Sulphur Springs, WV 24986 | Contact & Directions
- VIADA Room Discount, Only $249
BOOK YOUR ROOM at the Greenbrier Resort
You may also call for reservations at (800) 785-1727. (When calling be sure to mention you are with the VIADA Convention Group.)
Nestled in the scenic Allegheny Mountains, The Greenbrier blends timeless elegance and Southern charm. It’s a historic resort with sweeping gardens, grand architecture, and luxurious accommodations on 11,000 acres of mountain landscape. With world‑class amenities like championship golf, a renowned mineral spa, fine dining, and endless activities, it’s a destination where both relaxation and adventure await.
» Explore the Resort’s Rooms
» Tour the Signature Golf Course
BE A 2026 SPONSOR OR EXHIBITOR!
THIS ISN’T JUST A CONVENTION — IT’S YOUR CHANCE TO MAKE A REAL IMPACT IN THE VIRGINIA MARKET!
Experience one of the East Coast’s most iconic venues while connecting with Virginia’s leading independent dealers, decision-makers, and legislators. Showcase your products and services, build lasting relationships, and empower dealers to grow — all within a dynamic, high-energy environment.
CLICK TO VIEW/DOWNLOAD
The 2026 VIADA Convention & Expo is the premier education and networking forum for dealers all over the state of Virginia. Showcase your services and products directly to your target market: Dealers! Demonstrate how your company’s product/service will benefit them and help them to be more successful.
Standard Table – $2,000
Floor space approx. 8’w x 6’d
Includes: Expo registration for 2 attendees; 2 chairs, 1 table and WiFi
Executive Table – $2,500 (Only 4 available)
Floor space approx. 16’w x 6’d
Includes: Expo registration for 2 attendees; 2 chairs, 2 tables and WiFi
If you need power at booth or a table cover; please note on registration form.
View Exhibitor Floor Layout
Read Full Descriptions of Sponsorship Opportunities
GENERAL SPONSORSHIPS
Attendee Gifts – $200
We’ll include 200 personalized items for our Welcome Bags. A simple, high-impact way to showcase your brand—even if you can’t attend.
Tote Bag – $500
Send VIADA 200 tote bags with your logo, and we’ll make sure every convention attendee gets one—put your brand in their hands! Send by March 30th.
program Cover/Back – $750
Advertise your business on the cover or back of our convention program!
Program Inside cover – $500
Advertise your business on the inside front cover of our convention program!
Program Advertising (inside)
Full Page: $400 | Half Page: $225
Registration Booth – $1500
Be the first brand attendees see at check-in with prominent exposure at the registration area.
Registration Lanyards – $750 each (4 spots)
We’ll provide the lanyards—you get the exposure! Have your name displayed around every attendee’s neck.
Registration Badges – $1000
Take center stage with your logo prominently displayed on every attendee’s badge, making an indelible impression.
IT Sponsor – $500
Boost your visibility by sponsoring our audio/visual equipment! Your logo will be featured on screen between events and speakers.
Main Stage – $250
Be the one to introduce the speaker of your choice! During your introduction, take 5 minutes to share your company’s product or service. Your logo will be showcased on the big screens!
FRIDAY SPONSORSHIPS
Friday Night Awards Banquet – $5000
Start the convention in style with two front row seats at our VIP table. This evening will also honor the NIADA Eagle Awards, State Service Awards and Charity Auctions to support Virginia’s at-risk children and communities.
Lunch Buffet for the Dealer Operator Class – $2000 (2 spots)
Exclusive opportunity to connect with new Dealer Operator graduates during a private lunch. Includes time to present your brand and network with emerging and established leaders.
Friday Night Reception – $2000
(2 spots)
Kick off the weekend in style by sponsoring the open bar for an hour! Your brand will be prominently displayed throughout dinner and featured on beverage napkins, making a lasting impression on attendees.
SATURDAY SPONSORSHIPS
QD Reception – $2000 (2 spots)
Sponsor the Quality Dealer open bar for an hour and network with VIADA leadership at all levels. This sponsorship includes two VIP dinner seats and premium brand visibility with your logo on napkins and the big screen!
QD Banquet – $5000
Secure two exclusive seats at the VIP dinner table for the Quality Dealer Banquet where you’ll connect with influential leaders from both the State and the NIADA. Enjoy a front row seat as we honor a distinguished members for their outstanding contributions.
Breakfast Buffet – $2000 (2 spots)
Start everyone’s day strong by sponsoring our Breakfast Buffet! Gain valuable exposure as you introduce your brand and products to a captive audience before our Keynote speaker takes the stage.
Lunch Buffet – $2000 (2 spots)
Engage with dealers from 12:00 PM to 2:00 PM as they refuel between sessions. This sponsorship offers a unique opportunity to connect with industry professionals.
Morning Beverage Break – $1200
Sponsor this break and enjoy prime visibility as dealers grab their coffee and refreshments. Your brand will be prominently recognized with your logo featured on napkins for added exposure!
Afternoon Beverage Break – $1200
Power up the afternoon! Sponsor our Afternoon Beverage Break and keep dealers refreshed as they recharge for the rest of the day. Your brand will be prominently recognized with your logo featured on napkins for maximum exposure!
Quality Dealer Ring – $2000
Take the stage for the VIADA Quality Dealer of the Year presentation and be part of the moment when the prestigious Quality Ring is awarded. Your company logo will be displayed on the big screen, ensuring high visibility during this special recognition.
Past President’s Pin – $500
Honor VIADA’s outgoing President by sponsoring his Past President’s Pin. As a sponsor, you’ll receive recognition, screen time, a photo with him, and a mention in the Quality Dealer Booklet!
Incoming President’s Gavel/Badge – $500
Celebrate the leadership transition as our new president takes the helm as VIADA President. As a sponsor, you’ll receive recognition and a photo with the incoming President.
CONSIDER THESE AVAILABLE SPONSORSHIPS:
GENERAL SPONSORSHIPS
- Attendee Gifts – $200
- Tote Bag – $500
- Program Cover/Back – $750
- Program Inside Cover – $500
- Program Advertising (inside) – $400 / $225
- Registration Booth – $1500
- Registration Lanyards – $750 each (4 spots)
- Registration Badges – $1000
- IT Sponsor – $500
- Main Stage – $250
FRIDAY SPONSORSHIPS
- Friday Night Awards Banquet – $5000
- Lunch Buffet for the Dealer Operator Class – $2000 (2 spots)
- Friday Night Reception – $2000 (2 spots)
SATURDAY SPONSORSHIPS
- QD Reception – $2000 (2 spots)
- QD Banquet – $5000 SOLD OUT!
- Breakfast Buffet – $2000 (2 spots)
- Lunch Buffet – $2000 (2 spots)
- Morning Beverage Break – $1200
- Afternoon Beverage Break – $1200
- Quality Dealer Ring – $2000
- Past President’s Pin – $500
- Incoming President’s Gavel/Badge – $500
CHECK OUT HIGHLIGHTS FROM VIADA'S 2025 EVENT
A HUGE THANK YOU to our incredible industry partners for making the VIADA Convention & Expo in Richmond a huge success. What an amazing turnout! Your support, expertise, and commitment helped keep our dealers ahead in this ever-changing industry. We’re so grateful for the time you spent educating and sharing your knowledge.